Aug 20 2008
When sound design fails
‘Unpressable buttons‘ has written a nice post about sound design in products. There are numerous examples where companies spend tons of money just to get the sound right. Volvo is known for testing endlessly just to get the typical Volvo sound for closing the door. A second example are the coffee machines that use beans. Nowadays the beans can be grind without any noise but that coffee machine would not sell at all. The customer wants to hear heas beans being grinded; it is part of the coffee brewing experience.
Unpressable buttons use the example of artificially created shutter sound of a pocket sized digital camera which you still have with modern SLR’s.These camera’s work so silent that they use this sound for either enhancing the user experience or (more importantly) to give audible feedback to the user about the status of the product.
Enhancing or destroing the user experience?
When the articial sound is designed properly it can enhance the user experience, the user coud experience the product with a higher quality. But when the sound is designed in a poor way it could destroy the user experience. For example; a shutter sound that is unsharp, cluttered or too loud does not correspond with the expected sound. It is likely the damage you can do with a poorly designed sound to the user experience is a lot bigger then the improvement you can get with a good designed sound. So be cautious in doing so.
Providing feedback
Although sound affects the user experience the main function of sounds in pocketsized digital camera’s is to provide feedback about the status of the camera. One common problem is the difference between focussing (the image freezes) and actually taking the picture. By using different sounds the user gets informed about this difference. As unpressable buttons have said;
It’s anachronistic, it’s inappropriate, it’s extra noise in an already noisy world – but darn it, it works for the user. And that, my friends, is usability design!
And we fully agree.











August 21st, 2008 at 12:09 pm
Hi,
Nice article. I totally agree with the usable aspect of sound here. This reminds me of a probably slightly less tasteful topic: flushing sound buttons on Japanese toilets. Google this and you will get plenty of descriptions.
Basically, people are ashamed of certain sounds while seated on the toilet. Having lived in Japan, I must say that some toilets there really don’t offer a lot of auditory privacy. The result is that people mask the sounds by flushing several times. In a kind of bizarre design loop, the toilet makers consequently added a flushing sound button to reduce the consumption of water.
Now, that’s what I call an interesting use of sound.
August 21st, 2008 at 8:30 pm
[...] Vía: When sound design fails [...]
August 20th, 2009 at 4:13 am
so good!
welcome to my blog
http://www.hherr.com/blog
September 16th, 2010 at 3:38 am
You do not have to spend a lot of money if you want to test your sound design. Appropriate choice is the only solution to that.
October 1st, 2010 at 4:46 am
The sound design will really have an effect on the products even if you spend a lot of money just to test its function.
December 13th, 2010 at 2:53 am
“camera’s” ? “Can be grind” ? “Heas”? Really? Take a sec and proof, please. Are we wasting our time reading?